Brand New appears and disappears as it pleases. It seems increasingly obvious that Brand New - the Long Island emo quartet turned inscrutable art-rock project responsible for both Alt-PressвЂ“core nuggets like вЂњSic Transit Gloria вЂ¦ Glory FadesвЂќ and the windswept, nihilist rock of The Devil and God Are Raging Inside Me - favors a bare-bones, old-school rock stardom. I miss the quiet of the вЂ™90s sometimes, and I have a funny feeling a lot of working musicians do too, now that everyone feels the same icy pressure to inflate every album release into a multimedia event. This was decades before bands sagely buttered all their favorite publications with access and exclusives come album time, before every inch of every performance was broadcast to the world across intersecting planes of social media. But there were weeks and months where you heard nothing and pure enthusiasm and hope had to suffice. A new song or video or interview hit like a scientistвЂ™s вЂњeurekaвЂќ moment, offering a new lens through which to explore familiar worlds more closely. You whiled away the hours in monk-like private study of records, lyrics, and liner notes. Fandom was an exercise in extreme patience. Rock bands used to be mysterious organizations. 1 on the Billboard 200 charts, selling a total of over 58,000 units.Photo: Brand New/Procrastinate! Music Traitors Brand NewвЂ™s elegant and poetic descent marks the end of an era for alternative music. FГ¤ldtвЂ™s photo works as a visual interpretation of the album, reflecting the grace and confidence with which the band move. Science Fiction captures their essence by compiling some of the most honest and poetic material the band have ever recorded. The pacing and tone of Brand NewвЂ™s final album hints that they have come to terms with their end.Д«rand NewвЂ™s career was built on appealing to human emotion at a very personal level.

These notions of self-doubt and uncertainty show the band are human despite their social status. The songs on Science Fiction flow into one another like the veins in the body, their lessons intertwined. Throughout the record, Lacey analyzes his personal relationship with faith and assesses the impact his music has made. The band paint complex emotions and ideas vividly with help from frontman Jesse LaceyвЂs lyrical dexterity. In the 61 minutes and 22 seconds of Science Fiction, Brand New tackle a long list of topics. This fine line between ordinary and extraordinary is one that Brand New dance on without hesitation. While these clothes may look normal, they are fantastic pieces of futuristic technology. As he told Vice, the clothing may not be the most practical, but they do look cool. This particular photo features Armadillo Scooterwear jackets that stiffen on impact, but on the surface, they look like normal jackets.ДЇГ¤ldtвЂ™s photos were featured in ViceвЂ™s fashion issue in 2008. The photo is a part ofВ FГ¤ldtвЂ™s photoset titled, вЂњSmarty Party.вЂќ The project showcases вЂњintelligent textiles,вЂќ in other words, clothing with a function.

The cloudy image depicts two women mid-jump as they descend gracefully from a window above. Science Fiction features an image by Swedish photographer, Thobias FГ¤ldt. A Graceful Descent The album art of Brand NewвЂ™s вЂњScience Fiction,вЂќ featuring an image by Swedish photographer, Thobias FГ¤ldt Their final effort, Science Fiction, continues the tradition, leaving the world with a haunting soundtrack and imagery. From the lonely astronaut on 2003вЂ™s Deja Entendu, to the mysterious fox on 2009вЂ™s Daisy, Brand New have made both the music and art work together. The band are well-known for the iconic symbols in their album art. Brand New have consistently pushed their limits, letting their sound evolve organically. The bandвЂ™s combination of heartfelt lyrics and avant-garde musicianship connected personally with fans, leading to their loyal following today.

Beginning of Brand NewД«rand New formed in 2000, releasing five albums that would go on to influence an entire generation of music fans. The hazy album art reflects the recordвЂ™s sound: mysterious and poetic. Science Fiction acts as the conclusion to the bandвЂ™s meaningful career, weaving together elements of familiarity and surprise. The godfathers of emo, Brand New, have released their first album in 8 years. Brand NewвЂ™s guitarist and vocalist, Jesse Lacey.

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